Citi - Mixed Reality Wall Activation | Astra Meraki | Experiential Marketing in India

CITI BANK

Mixed Reality Wall Activation

The project description

CLIENT NAME

Citi Bank

SOLUTION

Mixed Reality Wall Activation

INDUSTRY

Banking

The Problem

Internal communication lacked engagement. Static displays and presentations failed to capture employee attention or convey Citi’s global impact in a memorable way.

The Approach

Create a frictionless, device-free experience that responds to natural human movement—transforming passive viewing into intuitive exploration within a corporate environment.

The Solution

A Mixed Reality storytelling wall powered by Kinect and Unreal Engine, converting a blank wall into a responsive, immersive surface. Employees interacted using body movement, triggering contextual content that explained Citi’s initiatives through spatial storytelling.

The core challenge was not technology adoption,
but human attention inside a corporate environment.

Unreal Engine enabled cinematic visual storytelling, while Kinect provided precise spatial tracking, allowing content to react fluidly to human motion.

The solution was intentionally spatial, immersive, and calm—aligning with a workplace setting rather than overwhelming it.

impact

Increased

employee engagement and dwell time

Improved

recall of corporate messaging

Positioned

Citi as a forward-thinking, innovation-led organization

The design thinking focused on learning through exploration, ensuring employees absorbed information subconsciously while interacting playfully. Technology stayed invisible; experience came first.

ASTRA MERAKI

Mixed Reality Wall Activation

The project description

The core challenge was not technology adoption,
but human attention inside a corporate environment.

The design thinking focused on learning through exploration, ensuring employees absorbed information subconsciously while interacting playfully. Technology stayed invisible; experience came first.

Say hi — and let’s get things moving.

accounts@astrameraki.com
+91 8714 84 9092

Mixed Reality Wall Activation

The project description

The core challenge was not technology adoption, but human attention inside a corporate environment.

The design thinking focused on learning through exploration, ensuring employees absorbed information subconsciously while interacting playfully. Technology stayed invisible; experience came first.

Say hi — and let’s get things moving.

accounts@astrameraki.com+91 8714 84 9092

The core challenge was not technology adoption,
but human attention inside a corporate environment.

accounts@astrameraki.com
+91 8714 84 9092