Black Dog – Interactive “Excitometer” Wall root December 16, 2025
BLACK DOG

Interactive “Excitometer” Wall

Blackdog
The project description
CLIENT NAME

Black Dog

SOLUTION

Interactive Excitometer

INDUSTRY

Beverages

The Problem

Measuring crowd energy at live events was difficult without disrupting the experience or making audiences self-conscious.

The Approach

Translate collective emotion into visual feedback without requiring instructions or direct interaction—allowing excitement to remain organic.

The Solution

A real-time interactive wall using motion and sound inputs to visualize crowd excitement dynamically. The system responded to group behavior, amplifying energy through immersive audio-visual feedback.

Crowd energy is emotional, spontaneous, and social.
The solution was designed to amplify excitement without making people feel observed.

Instead of asking users to “perform,” the Excitometer passively translated movement and sound into visual feedback.

Kinect sensors captured collective motion, while audio input added emotional intensity. Unreal Engine translated this data into dynamic visuals that felt alive.

impact
Higher
crowd participation
Amplified
event atmosphere
Stronger
brand recall through shared emotional moments
Design decisions were rooted in behavioral psychology: instant feedback, shared goals, and visual escalation. Technology became a mirror of emotion, not a control system.
ASTRA MERAKI
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