Christmas Interactive Wall
The Work
Prestige Group
Immersive LED wall
Retail & Entertainment
Seasonal mall decorations often attract attention but fail to create meaningful engagement—especially experiences that families and children want to spend time with and return to.
Transform festive décor into an interactive destination. The experience needed to combine physical set design and digital storytelling—creating a space where families didn’t just observe Christmas, but stepped into it together.
A 15-day immersive Christmas environment featuring a large-format LED interactive wall paired with carefully crafted physical sets to enhance realism and depth. The installation allowed children and families to interact with Christmas characters—dance with reindeers, play with snowfall effects, and engage with Santa Claus through motion-based interaction.
Festive environments demand emotional immediacy.
The solution used motion-triggered characters and effects that responded instantly to children’s movements.
Festive moments are about togetherness. This experience was designed to slow people down, invite families to participate, and create shared memories—where technology disappears and joy takes center stage.
The experience blended physical scenography with responsive digital visuals, creating a seamless festive world. Executed simultaneously across Hyderabad, Bengaluru, and Chennai, the activation delivered a consistent, high-quality experience at scale.