IoT Interactive Kiosk
The Work
Viacom 18
IoT Interactive Kiosk
Entertainment & Media
Traditional awareness messaging doesn’t work in high-energy festival environments. The challenge was to communicate anti-theft awareness without breaking the mood or attention of the audience.
Learning was designed as an experience, not an explanation.
An IoT-powered “Grab the Bud” kiosk where lifting a Budweiser can triggered real-time alarms and visuals. Participants who escaped successfully were rewarded, turning security awareness into a memorable, high-energy brand moment.
For Supersonic Music Festival, the challenge was to communicate anti-theft messaging without interrupting the high-energy
celebratory mood of the event.
The experience was designed as an IoT-powered interactive kiosk built around the theme “Grab the Bud.” Participants were invited to pick up a Budweiser can placed on a sensor-enabled pedestal. The moment the can was lifted, IoT triggers activated a simulated security response—lights, alarms, and on-screen visuals
Gamification was intentional. By lowering resistance through play, curiosity replaced caution. Participants learned through instinctive decision-making rather than passive consumption – without lectures, signage, or instructions.